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1907 Advertising
Advantages And Disadvantages Of Paper Cups
Before Paper Cups, men and women had been making use of ordinary glasses and mugs to drink water from a barrel kept in public spaces. These shared mugs and glasses produced health concerns, and this paved the way to the development of paper cups. To help people drink fresh water in safe conditions, in 1907 Lawrence Luellen developed what is today known as the Dixie Cup. He also developed a water-vending machine with disposable cups. His intention was to teach the public about the harms of sharing drinking glasses. Because of this Dixie Cups were initially called "health kups". During the great American flu epidemic of 1918 paper cups gained popularity as sharing mugs can increases infection.
Disposable cups have become one of the most widely used forms of "branders" in the advertising market today. They're widely used because they're effective. Custom imprinted disposable cups are an inexpensive way to show off your logo or advertising message. With the popularity of drive-through fast food and take-away food and drink, it sometimes seems that there's a paper, plastic, or foam cup in every car cup holder and on every desk! We all use disposable cups every day and hardly notice them. But when your logo or advertising message is imprinted on that same cup, it acts as a little billboard, not only with your customers but with others who see it as well.
Initially, paper cups for hot drinks were glued together and made watertight by the use of a small amount of clay in the bottom of the cup, and then rotated at high speed, so that the clay would travel to the inside of the cup, making water-resistant the paper. This led, however, to a very distinctive smell and taste of drinks cartons. Nowadays, paper cups are manufactured from base paper “cup board” and use a special multi-ply paper machine, covered with a barrier coating for waterproofing.
Cups crafted from recycled materials are not dependable. Cups made out of post-consumer materials, which is basically recycled paper pulp, have been used for hot beverages in the past. However, these cups were too flimsy to hold hot beverages. Some companies, such as Starbucks, use a cup made with 10 % post-consumer material, but anything beyond this seems unsustainable. To avoid customer dissatisfaction, coffee shops opt to use traditional paper cups coated in polyethylene, which makes these paper cups non-recyclable. Cold drink cups cannot be treated the same way, if condensation forms on the outside, then movement of the board makes the cup unstable. Most paper cups are designed for single use and disposal or recycling. Life cycle inventory comparisons against the plastic cup and paper cup show that in terms of impact on the environment, there is no clear winner.
According to Coffee Cup Advertising, paper cups are a good choice for many reasons. They are highly convenient, eco-friendly, and affordable. They’re also versatile, since you can utilize them for special events or keep them handy to use at all times. However, every product has its own pros and cons and it’s usually up to the customers to the decide what to choose.
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